Creative Advertising What makes an advertisement memorable? This new book unravels the creative processes behind some of the most original and effective campaigns of recent years. Driver Stick Usb Itech Mls.

Author Mario Pricken showcases hundreds of examples of international advertising from a wide range of media including books and magazines, billboards, television, movies, and the Internet. Clearly presented and accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive “big idea” to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including innovative ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with luminaries such as John Hegarty, Chairman and Creative Director of BartleBogleHegarty, provide invaluable insights into the working practices of top agencies. Creative Advertising will prove to be an indispensable book for designers and art directors.

Mario Pricken Creative Advertising, New. Creating innovative and humour includes a paper is creative advertising.

Over 500 color illustrations and photographs.

Creative Advertising: Ideas and Techniques from the World's Best Campaigns Author: Mario Pricken Publisher: Thames Hudson 2008 Language: English ISBN: 272 Pages File type: PDF 72 mb What makes an advertisement hard-hitting and memorable? Antivirus Avira. Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.